Category: digital
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The Future of Marketing Operations
I'm a fan of marketing technologist Scott Brinker's work in bringing a healthy dose of insight, perspective and understanding to the increasingly complex world of martech. His annual surveys of martech vendors demonstrate brilliantly the sizeable impact of technology on the discipline of marketing (the number of solutions mapped in the survey has risen from…
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Post of the Month – September 2018 – The Winner
Well there was a fairly even split of voting this month with Helen Edwards' post on linking marketing theory with practice, and Tom Goodwin's piece on data both doing well but in the end it was Martin Weigel's excellent case for chaos that won through (the original version of this also won the vote back…
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Post of the Month – September 2018 – The Vote
Thanks for the nominations. So our vote this month is between: The Best Marketers Know How to Link Theory With Practice by Helen Edwards ‘That Ain’t My Department, Sir’: Why I Never Attended a Shoot by Jim Carroll It’s All Got a Bit Flabby by Gareth Kay The Case For Chaos (revisited) by Martin Weigel Treat Data Like…
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Post of the Month – September 2018 – Nominations
Right – time to open up nominations for Post of the Month. As always I've listed a few starters from my own favourites below but please do add to these with your own nominations either direct or via the comments below. Once I have a good selection I will put them all up for a…
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Google 20th Anniversary Firestarters – Planning and Performance
On 27th Sept it will be Google's 20th anniversary and so to mark the occasion last week we ran a special Google Firestarters that spoke to potentially what is one of the most fundamental and topical themes facing the industry right now. For more than six years we've been running two strands of Firestarters events…
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Post of the Month – August 2018 – The Winner
Well there was a good run from Lou Downe's excellent post on service design principles and it was quite a close vote but in the end it was Marcus Brown's post on influencers The Kids are Alright which eventually won through. So well done Marcus – good to see you entered into the hall of…
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Post Of The Month – August 2018 – Nominations
It's time again to open nominations for Post of the Month, so do nominate your good reads via the comments below or direct and I'll put the shortlist up for a vote as soon as I have a good number. As always, I have a few starters listed below but do add to these. My…
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Post of the Month – July 2018 – The Winner
Well it was a stellar list to choose from this month, and a close run vote but in the end it was Ian Leslie's excellent The Death of Don Draper that just about won it. So well done Ian. You join the hall of fame. My thanks to everyone that took part and look out…
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Post of the Month – July 2018 – The Vote
Thanks for the nominations. BBH Labs' World Cup of Books has been nominated and although it's slightly beyond the norm I've included it as it was a good celebration of great writing and rather fun, and I've also included a great talk from Paul Adams which is not strictly a post, but hey. So our…