Category: digital
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Scott Brinker on MarTech trends: Composability & Orchestration
The two critical technology trends that speak to the future of marketing technology
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Raspberry Jam and the Cost of Measurement
I liked Chris Bolton’s way of talking about the cost of measurement (and the cost of not measuring things). He uses a letter written and sent to the British Foreign Office in London by the Duke of Wellington in 1812. At the time Wellington was marching towards Madrid with his army, trying to rid Spain…
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Post of the Month – January 2022 – The Vote
Thanks for the nominations. So our vote this month is between: The Disapproval Matrix by Ann Freidman The language of your fathers by John Merrick The brilliance of Bullmore by Tom Darlington The Five Levels of Hype by Johannes Klingebiel We’ve been worrying about a crisis in effectiveness, new data shows its over by Dr Grace Kite…
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Google Firestarters Episode 16: Patricia McDonad
The latest episode of Google Firestarters is now out. This one is with the always-interesting Pats McDonald who is the Global Chief Strategy Officer, Creative, at Dentsu. Lots of wisdom from Pats in this episode. I loved the way in which she talked about how generosity should be a kind of operating system for strategists,…
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Post of the Month – January 2022 – Nominations
I'm a bit late with this (sorry – big deadline) but it's time to open nominations for Post of the Month. As usual I've listed a starting shortlist below but please do add to these and when I have a good number I'll pop them all up for the vote. You can nominate posts that…
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Post of the Month – December 2021 – The Vote
Thanks for the nominations all. So our vote this month is between: The Nature of Work by George Tannenbaum The best of minds, the worst of minds: are we mentally ready for the metaverse? by Amy Kean The ‘Long Nose’ theory of tech innovation by Clive Thompson My Strategy Journey by Richard Huntington Reinventing Consulting: From Time and Materials…
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Post of the Month – December 2021 – Nominations
It's time for the first Post of the Month vote of 2022. But first – nominations. If there is a great post that you've read over the past month do nominate it for the vote by sending me the link or by posting it in the comments below. When I have a good selection I'll…
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Google Firestarters Episode 15: Ian Fitzpatrick
A fascinating episode of Google Firestarters with Ian Fitzpatrick, Global Director Brand Strategy and Operations at New Balance
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Post of the Month – November 2021 – The Vote
Thanks for the nominations. So our vote this month is between: The Milky Bar Adult by Dave Dye Brush your teeth: why we still haven't found work/life balance by Aparna Bangur The Useful Human Truth: Nine Lessons from Joni Mitchell by Jim Carroll Tree Thinking by Shannon Mattern Rescue Me by Amy Hupe And you can vote below:
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Post of the Month – November 2021 – Nominations
Well it's time again to nominate your good reads for Post of the Month. If there's something that you've read over the past month that you thought is worth nominating do send me the link or leave it in the comments below and when I have a good list I'll put them all up for…