Category: digital

  • Posted on 

     by 

     in ,

    Blunt

    Email is such a blunt tool. According to Microsoft, 97% of all emails sent over the net are unwanted. Postini (a division of Google) puts it at 94%. Blunt. Value creation between people comes from conversing. Email is rubbish at conversation. Blunt. Value creation in business is increasingly about collaboration. Email is rubbish at collaboration.…

    Continue reading

  • Posted on 

     by 

     in , ,

    The Mobile Future

    I went to the Future of Content and Creativity event at the RSA on Wednesday. Gerd Leonhard gave a great talk (I've seen him a few times before and he's always good) about content, copyright and control, including some good points on the change in thinking needed in content payment models. Also on the bill…

    Continue reading

  • Posted on 

     by 

     in , , ,

    Agile Advertising

                          "You campaign in poetry, you govern in prose"                                               Mario Cuomo There's a phrase coined by Paul Isakson that has been going round in my head since I saw it in Paul's deck on Modern Brand Building some time ago:'Stop Campaigning, Start Committing'. Paul talks about the difference between changing your core brand message…

    Continue reading

  • Posted on 

     by 

     in , ,

    Going Where Your Customers Are

    There's already too much written about a certain micro-blogging service. The Guardian reported on 27th March that so far that month 684 articles had appeared in national and local newspapers that included the word "twitter". This compares to 206 in January 2009, and 40 in November 2008. The irony is that these articles often seem…

    Continue reading

  • Posted on 

     by 

     in , ,

    Getting Wired

    Day one of the UK edition of Wired. So I bought a copy. And to be honest it was pretty good. Highlights included Russell's column ("I'd like to suggest that multitasking and distraction aren't the enemy – they're what makes us human and creative – and…we should be building software tools that distract us more,…

    Continue reading

  • Posted on 

     by 

     in , , ,

    Trust, Language And Humanity

    Image courtesyMark is speaking this week at the ARF in NYC about 'Putting humans at the centre of the process'. Great topic, great panel (wish I could be there to see it). I made a couple of comments to him on it about how I felt that a good place to start would be to…

    Continue reading

  • Posted on 

     by 

     in , , ,

    The Art Of Change

    I've written before about the value I see in people within organisations who blog, tweet, connect and share ideas online. I don't say that everyone should blog, just that there is value that its easy to miss. You can argue that this is even more critical in advertising and media organisations. Communications is changing forever…

    Continue reading

  • Posted on 

     by 

     in , , ,

    Mediocre Doesn’t Cut It Anymore

    Some nice, succinct slides from Mike Arauz around 10 key digital principles which, sadly, are all too often missed. I'd like to add another, inspired by a thought from Hugh, that 'Boring is in a LOT of trouble'. The internet has made it exponentially easier to find stuff that really interests you. To secure a…

    Continue reading

  • Posted on 

     by 

     in , , ,

    Counting The Numbers That Count

    The internet is good at numbers. You'll never find yourself short of data in digital. So in amongst a blizzard of stats, the real job is often to understand the metrics that really matter – in other words to count the numbers that really count. And the internet is big – it's easy and cheap…

    Continue reading

  • Posted on 

     by 

     in , ,

    The Optimist Conspectus

    I don't know whether it's because the sun has been shining lately or whether it's a reaction to the almost celebratory zeal with which certain sections of the news media seem to be covering the current economic malaise, but I'm feeling the need to remind myself that whilst things are bad, in amongst it all…

    Continue reading