Category: digital

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    8 Million People, One Smart Strategy

    According to a new index published by Technorati, the New York Times is the second most linked to site by bloggers. Unsurprising you might think, given their news and opinion driven content. But it may just be that this is as much the result of a interesting programme of change being spearheaded by the Interactive…

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    Social Optimisation

    Last Friday, Nick was kind enough to invite me to the launch of VivaKi media's REALSocial. VivaKi is of-course the media arm of Publicis Groupe, and REAL stands for Reach, Engage, Amplify and Listen – an acronym that  provides a structural framework for a whole suite of tools, capabilities and partnerships that marries Publicis-owned social…

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    Small Is Beautiful

    I've been thinking about scale recently. Partly in reaction to the fact that as my network on twitter has grown, I've become increasingly aware of its level of sophistication. When it started out, it mostly consisted of the kind of people I interacted with already on a regular basis. And those people are still at…

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    Toxic Assumptions

    Change, as we know, is a constant. But right now it feels like the change that is with all of us is both constant and all consuming. And often necessary. The hunger for a deeper understanding of how best to deal with massive change is tangible. I went to a seminar on the subject yesterday…

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    twttr

    "On May 31st, 2000, I signed up with a new service called LiveJournal. I was user 4,136 which entitled me a permanent account and street cred in some alternate geeky universe which I have not yet visited. I was living in the Sunshine Biscuit Factory in Oakland California and starting a company to dispatch couriers,…

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    Nutmegged

    Absolutely love this, Wieden's latest work for Nike Five. They could so easily have done it differently but the whole CCTV thing just works. And best of all Graeme worked on it. Graeme happened to mention to me a piece of footage from the shoot of Wayne Rooney being nutmegged by a local kid called…

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    Memes And Evolution

    John Naughton pointed me at an interesting piece by Chris Wilson in Slate. Wilson enlisted 3000 of his readers to help determine how the Facebook Meme "25 Random Things About Me" got started. But instead of finding a single "25 things" creator, he found something else much more interesting instead – that 25 things wasn't…

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    Augmented Mini Reality

    Engagement is more powerful than attention, so I'm rather liking this augmented reality ad for Mini that I saw over at Kris's place. Sure, it's still not perfect, but this is a smart application of it, and I like the interplay between media. And it's fun. More please.

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    A Presentation About Community, By The Community – The Finished Presentation

    A Presentation About Community, By The Communityhttp://static.slideshare.net/swf/ssplayer2.swf?doc=imm-2009v1-1233912890623861-3&stripped_title=a-presentation-about-community-by-the-community View more presentations from neilperkin. (tags: crowdsourcing community) OK. So here is the finished presentation from my presentation crowdsourcing experiment (back story here) that I gave at yesterday's conference. In the end I had about 30 slides contributed. I've tried wherever possible to leave them in as original…

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    Swimming Naked

    "As house prices fall, a huge amount of financial folly is being exposed. You only learn who has been swimming naked when the tide goes out – and what we are witnessing at some of our largest financial institutions is an ugly sight."  Warren Buffett The scarcity that has characterised this financial meltdown, perhaps more…

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