Category: innovation
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The Problem With Behavioural Economics
Last Friday in between calls I dipped in and out of the brilliant Nudgestock (you can see all the talks over on the Ogilvy Consulting YouTube channel). A favourite talk that I caught from the day came from Bri Williams early on. One of the biggest challenges with behavioural economics (for me at least) is…
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Wardley’s Universal Doctrine
I'm a fan of Simon Wardley's thinking – he did an excellent Google Firestarters talk a few years ago, and I drew on some of his work in my first and second book. His approaches to understanding situational context and strategy with Wardley Mapping are exceptional. The doctrine have been described as value-based ideas and…
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Bias to Action
Richard Shotton makes a great point in this post about why marketers so often overemphasise chasing the latest fads at the expense of more established activities. A good part of the reason for this, he says, is demonstrated by a study that was made into (of all things) penalty shoot outs in football: 'In 2007…
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Distribution vs Innovation
'The battle between every startup and incumbent comes down to whether the startup gets distribution before the incumbent gets innovation.' Saying that large, legacy businesses should act like startups is overly simplistic and lazy thinking. There is much that big companies can and need to do to step change innovation and agility (and I've written…
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Data-as-a-Service
I've been writing a new report on marketing structures and resourcing and in the research process came across the concept of 'Data-as-a-Service' (DaaS) via Ashley Friedlein's annual trends post which I think is a useful way of thinking about how to set up data services to underpin a business. The idea of DaaS is that…
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Post of the Month – January 2020 – The Winner
Well we had some lively voting on this months and it there was something of a battle between Martin Wiegel's excellent post, the lovely writing of Gemma Higgins and the insightful piece from Marco Del Valle but in the end it was the latter that got there. So well done Marco – you get the…
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Post of the Month – January 2020 – The Vote
Thanks for all the nominations. So our vote this month is between: Delivering digital service: this much I have learned by Matt Edgar On Hope, and Loss, and the Elusive Creative Genius by Gemma Higgins All Watched By Corporations Of Loving Grace? by Martin Wiegel A Win-Win in Media Planning by David Wilding Why retail needs to stop trying…
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Post of the Month – January 2020 – Nominations
It's time to nominate your good reads for the shortlist for Post of the Month. So if you have read something that you thought was particularly erudite in the last month please do send me the link direct or leave it in the comments below and when I have a good number of nominations I'll…
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Post of the Month – December 2019 – The Winner
Well there was a strong showing from Patricia McDonald's excellent piece on why 2020 should be the year of girly swots, and also for Helen Edwards' article on what she hopes for from the coming year in marketing – but in the end it was Tom Critchlow's three part series entitled Yes! And… (how to…
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Post of the Month – December 2019 – The Vote
So nominations are in for the first vote of the new decade. We actually have a nomination for a series of three posts from Tom Critchlow but I'm allowing it as they are all complementary and the shortlist is not too long this month – so our vote is between: A Better Internet is Waiting…