Category: insight
-
‘If You Have A Choice, Never Have a Job’
Since I left corporate world to run my own business, one of the hardest questions I have to answer is 'what do you do?'. My answer usually involves describing a portfolio of strategy and consultancy work, workshops, speaking, making, and writing that span the fields of marketing, planning, content, and even into journalism. It probably…
-
Are You Creatively Satisfied?
What a great question. The short film above was made by the people at The Great Discontent ("a journal of interviews focusing on creativity, risk, and what connects us as artists") who set up a booth at the designer/developer gig Brooklyn Beta in NYC and filmed responses to the question from some of the attendees (including Tina…
-
The Rebirth Of The Newsletter
We all get too much email. But like Colin Raney (MD, IDEO, Boston), I still subscribe to quite a variety and number of newsletters. There's the usual industry ones. And they're OK for keeping up with stuff. But if I think about the ones that I actually enjoy reading, or find particularly useful, it's those…
-
Selling Value, Not Time
“Our clients don’t care about our costs. They care about the value we create for them, so that’s what we should be asking them to pay for.” This short e-book (it takes about an hour to read) is chock full of simple but powerful points about the benefits of a value-based approach to pricing. Whilst…
-
The Future Of Digital Marketing
Future Of Digital Marketing London from Neil Perkin I was asked to give a talk at last week's Future Of Digital Marketing conference in London. When we talk or think about a topic like this we often focus on the shiny new technologies, so for this talk I chose to talk about another, different aspect which…
-
The Internet Slot Machine
A few years back The Guardian had a fascinating piece on how addictive (and also how disruptive to productivity) checking email is. The 'variable interval reinforcement schedule' of our inbox works in the same way that slot-machines do, rewarding actions only sometimes and not in predictable ways. Whilst there may often be little of importance or…
-
Longplayer, and the Long-term View
Longplayer is Jem Finer's intriguing project to write and perform a one thousand year long musical composition: "It began playing at midnight on the 31st of December 1999, and will continue to play without repetition until the last moment of 2999, at which point it will complete its cycle and begin again". As part of…
-
Teams That Ship
I've been known to be something of a cynic about tech conferences but yesterday at NEXT Berlin was rich in thought provoking ideas and different points of view about the stuff that's challenging norms and is likely to make a difference in the future. One of the highlights from a day of sessions dense with…
-
On Inventing Your Job
I guess it's not such a new story that when my daughter's generation enter the workforce a far higher proportion of them will find themselves with the need (and also the means) to invent their own job. And given the pace of change that surrounds us, then to reinvent it, probably many times. Perhaps Thomas Friedman…