Category: media
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Post of the Month – November 2016 – Nominations
It being early December it's time to open up nominations for Post of the Month. So if there are any good reads over the past month that you'd like to nominate, please do so in the comments below or direct. I have, as usual, a few starters: Culture is Risky by James Cooper A Map…
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Google Firestarters 22: The Power and Perils of ‘Fast’ in Planning
For our 22nd planning Firestarters last Thursday we had two speakers that I've been wanting to have at Firestarters for longer than I care to remember. And they were on the same bill, speaking about a subject that could not be more apposite right now. We hear so much about real-time data, responsiveness, fast strategy,…
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Post of the Month – October 2016 – The Winner
I'll avoid referencing the result of that other vote that has just happened (it's too depressing) but I am happy to announce that the winner of this months Post of the Month vote is Marcus John Henry Brown with his talk from Silicon Beach - Zombie apocalypse and other peak pixel fantasies. So well done Marcus.…
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Post of the Month – October 2016 – The Vote
Thanks for the nominations all. So our vote this month is between: How the advertising industry is wasting talent and what we can do about it, by Andy Grayson and Graham North F**k You Startup World by Shem Magnezi The imperative of not being earnest by Phil Adams The Unbundling of Bundling by Glyn Britton…
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Post of the Month – October 2016 – Nominations
Time (already) to open up nominations for Post of the Month. As usual I have a short starting list of three below but please do add to these by nominating posts that you've read in the past month that you thought were particularly good in the comments below or direct. As soon as I have…
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Post of the Month – September 2016 – The Winner
Happy to say that the winner of this months vote is Richard Huntingdon's excellent post on Why we need to adopt whole puzzle thinking. Well done Richard – you join the Hall of Fame. My thanks to all that took part, and don't forget to bookmark your good reads for next month's nominations.
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Post of the Month – September 2016 – The Vote
Thanks for the nominations. So our vote this month is between: Why we need to adopt whole puzzle thinking by Richard Huntingdon Five marketing cliches that make me scream from Mark Ritson It does not pay for advertisers to narrow their targets too much by Ian Leslie (FT) When you change the world and no-one…
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Post of the Month – September 2016 – Nominations
Golly. Time already to open up nominations for September Post of the Month. So if you've read any posts that you thought were especially good over the past month, do nominate them in the comments below or direct. As usual I have a short starting list below but do add to these and I'll stick…
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Google Performance Firestarters 13: The Future of Programmatic
Tuesday evening saw another fascinating Performance Firestarters, this time on the Future of Programmatic, which has obviously had a not insignificant impact on media over the past few years and will no doubt play an even more significant role in its future. For this event, we wanted to understand more about where programmatic is headed and…
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Google Firestarters 21: The Future of Digital Advertising – The Event
The interested and interesting of UK planning came together on Tuesday night to talk about a subject that is getting a lot of attention right now – digital advertising and where it's going. In previous Firestarters we've done a lot around agency futures and models, innovation, data and creativity but never actually focused specifically on…