Category: media
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Google Performance Firestarters 13 – The Future of Programmatic
We've got a truly fascinating theme to tackle in our next Firestarters event for the Performance Marketing community, and one we've been wanting to cover for a while – all things programmatic and where this big trend is going. Automated, algorithmic trading has grown dramatically over the past few years and has created a big shift…
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Post of the Month – August 2016 – The Winner
Something of a run of votes for Zoe Scaman's post on why for ad-land ignoring inclusion is bad for business means that she is the winner of this month's vote. So well done Zoe, you win Post of the Month and are entered into the hall of fame. My thanks to everyone that voted and took part.
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Post of the Month – August 2016 – The Vote
Thanks all for the nominations. So this month’s vote is between: Bits to Blogs to Bots – Goodbye from @melex by Mel Exon My experience as a woman in advertising by Heidi Hackemer Mavericks in the echo chamber from Damon Stapleton Kevin Roberts is blind to the ongoing male dominance of advertising by Mark Ritson…
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Post of the Month – August 2016 – Nominations
It's time to open up nominations for Post of the Month for August. If there are any posts that you've read over the past month that you though were particularly interesting/challenging/fun/well-written or just plain good, do nominate them in the comments below or direct. I have my usual starting list below but please add to…
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Google Firestarters 21 – Re-imagining Digital Advertising
We've done a few Firestarters events around agency futures and innovation, and a number focusing on the craft of planning and advertising, but up to now we've not focused specifically on where digital advertising is going. So we're taking that as our theme for our next event, on 13th Sept, 6.00pm, Google HQ London. With ad…
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Post of the Month – July 2016 – The Vote
Thanks for the nominations all. So our vote this month is between: 61 Glimpses of the Future from Jan Chipchase Stop Problem Solving by Gareth Kay Life Out of Balance by Graeme Douglas The Attention Economy and the Demise of the Middle Ground by Patricia McDonald You Can’t Move Forward When You’re Looking Through the…
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Post of the Month – July 2016 – Nominations
I can hardly believe we're at July Post of the Month already but hey, as Ferris Bueller said, life moves pretty fast. So it's time to nominate posts that you have read in the past month and thought were particularly good, either direct or via the comments below. I've got a short starting list below…
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Post of the Month – June 2016 – The Winner
Happy to announce that the winner of this month's vote is Tom Loosemore and the CoOp digital team with their reworking of the 'Boiling Frogs' digital transformation paper. Well done to them – they join the hall of fame. My thanks to all those that took part.
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Post of the Month – June 2016 – The Vote
Thanks for the nominations. We had one for the CoOp digital team's redesign of the GCHQ paper, so I have linked to the blog post which references the paper and also gives the back story. So our vote this month is between: Silicon Valley has 'Problem' Problem by Riva-Melissa Tez The Six Accelerants of the AI…