Category: media
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The State of Marketing Technology
Every year (friend of ODF) Scott Brinker, who also has a new book out, does a personal survey of the marketing technology landscape to map out the number and array of martech vendors. It's remarkable that his latest survey shows around 3,500
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Google Firestarters Auckland and Sydney – Digital Storytelling
Last week I got back from running our second Google Firestarters in Sydney, and our first ever event in Auckland. Our theme for both events was Digital Storytelling, which is one of those multifaceted subjects that elicits lots of opinion, but we
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Google Firestarters 19: Consultants, Customer Experience and Convergence – The Event
For the latest London Firestarters we took a theme that I've been talking about a lot over the past few years – the increasing focus on all things customer experience and what this means in terms of the changing dynamic between the big
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Post of the Month – February 2016 – The Winner
Happy to say that the winner of this month's vote for Post of the Month is Saskia Jones with her piece on the value of introversion in our industry and in the creative process. Well done Saskia – you get entered into
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Post of the Month – February 2016 – The Vote
Thanks for the nominations. So our vote this month is between: Introverted Perspective: do you need to be outgoing to be creative? by Saskia Jones Put down all behaviour hurtful to informality! from Matt Edgar Why Conversational Design is the Future by
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Post of the Month – February 2016 – Nominations
Slightly later than usual (due to heavy travel commitments) but it's time to open nominations for Post of the Month. If there are any good posts that you particularly enjoyed reading over the past month and would like to put forward you
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Firestarters is Coming to Sydney and Auckland
I'm very pleased to announce that Google Firestarters is travelling down under again in early March. Taking 'Digital Storytelling' as our theme, we'll be running our first ever Firestarters in Auckland on March 1st, and then will be returning to Sydney on March 3rd. Both
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Post of the Month – January 2016 – The Winner
Close run vote this month but happy to say that the winner was Andrew Hovell's excellent post on The Rules. Well done Andrew. You are entered into the hall of fame. Thanks everyone for taking part.
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Post of the Month – January 2016 – Nominations
It's time to open up nominations for the first Post of the Month vote of 2016. I have a starting list below of posts that I've particularly enjoyed but if there were any that you thought were especially good please do nominate
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Post of the Month – December 2016 – The Vote
Plenty of votes this month but the winner in the end was Roberto Estreitinho with his call to avoid formats becoming ideas. So well done Roberto – you are entered into the hall of fame. My thanks to everyone who took part.