Category: media
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Post of the Month – August 2021 – Nominations
It's time to open nominations for Post of the Month. As always I've listed a starting shortlist below – despite it being holiday season there was plenty of good reading around this past month so my starting list is slightly longer than usual. Anyhow, please do add to these with your own nominations by sending…
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Post of the Month – May 2021 – The Vote
Thanks for the nominations. So our vote this month is between: Financial Analysis for Marketers by Bruce Clark The Ghostchain. (Or taking things for what they are) by Geraldine Juarez Fidelity, Non-linearity, and the Double Diamond by John Willshire Data isn’t oil, so what is it? by Matt Locke Tone of voice: a very important waste of time by…
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Post of the Month – May 2021 – Nominations
Well, it's time again to open for nominations for Post of the Month. As usual I've put a starting shortlist of posts below but if there are any posts that you have read over the past month and which you think were particularly good please do add to these by nominating them in the comments…
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Post of the Month – April 2021 – The Winner
Well, there was a strong showing for Helen Edwards' post on why digital is a downstream discipline but the stand-out winner of this month's vote is Tom Roach with his excellent post on modern marketing myopia. Well done to Tom – you join the Post of the Month hall of fame. My thanks to all…
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Post of the Month – April 2021 – The Vote
Thanks for the nominations. So the vote this month is between: Digital is a downstream discipline by Helen Edwards Three or Four Hours by Oliver Burkeman What is an entertainment company in 2021 and why does the answer matter? by Matthew Ball Modern Marketing Myopia: is marketing losing perspective? by Tom Roach Journey mapping is not a marketing…
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Post of the Month – April 2021 – Nominations
Time again to open up nominations for Post of the Month. As always I've got a short starting list below (notably short this month as reading time has been somewhat curtailed this past month). Please do add to these with nominations for posts that you've read over the past month and thought were particularly good…
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Continuous Partial Attention
Back in the day (and I’m talking about 12 or 13 years ago) there was quite a bit of discussion around Linda Stone’s concept of Continuous Partial Attention. Put simply, this is the idea that a modern behaviour of complex multitasking means that we are continuously dividing our attention between multiple, often quite demanding tasks.…
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Google Firestarters Episode 7: Jerry Daykin
I was delighted when Jerry Daykin, EMEA Senior Media Director at GSK, agreed to be a guest on the latest episode of Google Firestarters as I think he's unusually astute and perceptive when it comes to the future of media and advertising, and has a sensible outlook around some of the bigger issues currently swirling…
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Post of the Month – March 2021 – Nominations
It's time again to open nominations for Post of the Month. So if there are any posts that you've read over the past month that you thought stood out, do nominate them by sending me the link direct or leaving it in the comments below. As always I have a short starting list below but…
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Post of the Month – February 2021 – The Vote
Thanks for the nominations. So our vote this month is between: My Very Own Planning Handbook and Did I do a strategy? by Phil Adams Accept uncertainty as a fact of life by Amelia Torrode To prepare for the next pandemic, we must be timelords by Mark Earls Ruptures in the mediascape by Rishad Tobaccowala Adland is an Island by Alex…