Category: media
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Post of the Month – April 2015 – The Winner
After being shortlisted several times, delighted to say that Tom Goodwin has won this month's Post of the Month vote with his post on how You Don't Need a Digital Strategy, You Need a Digitally Transformed Company. Well done Tom. You join the hall of fame. My thanks to everyone for taking part.
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Post of the Month – April 2015 – The Vote
Thanks for the nominations everyone. Our vote for this month is between: Look and Feel and Feel by Jason Fried Applauding Sleight of Hand by Faris Yakob The Seven Habits of Highly Effective Teams from Toph Brown You Don’t Need a Digital Strategy, You Need a Digitally Transformed Company by Tom Goodwin The Full Stack Employee by Chris Messina…
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Post of the Month – April 2015 – Nominations
It's Post of the Month time again. If you have any good things that you've read from the past month and that you think are worth nominating, please do so in the comments below or direct. As always I have a few starters listed below but please do add to these. So my starting list…
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Google Firestarters Australia – Adapting Strategy for an Adaptive Age
Last week I travelled to Australia for our first ever Google Firestarters events in Melbourne and Sydney. We'd taken 'Adapting Strategy for an Adaptive World' as our theme for both sessions – a topic that was sufficiently narrow to hang together well but also broad enough to allow for different perspectives on what the concept of…
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Performance Firestarters 7: The Mobile Future – Performance or Branding?
For the seventh in our series of Firestarters events for the performance marketing community, we focused on a specific but fascinating aspect of mobile marketing – the question of whether its future will be more defined by performance or brand advertising. Ian Maude from Enders Analysis gave a great scene setter supported by some good…
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Post Of The Month – March 2015 – The Winner
Delighted to announce that the winner of Post Of The Month is Heidi Hackemer and Armando Turco's take on why Great Planners are Schizo. There was a strong showing for Pats McDonald's Unconscious Consumption post, and also Brian Millar's Why We Should Design Things to be Difficult to Use but it was Heidi and Armando's talk…
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Google Firestarters Comes to Australia
I'm really excited to announce that, on the heels of our events in New York and our recent one in Austin at SXSW, Google Firestarters is coming to Australia. We'll be running two events in one week – one in Melbourne on the 21st April, and one in Sydney on the 22nd April – both on the theme…
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Post of the Month – March 2015 – The Vote
Thanks for the nominations everyone. Our vote this month is between: Great Planners are Schizo by Heidi Hackemer and Armando Turco Unconscious Consumption, The Rise of Low Involvement Digital by Patricia McDonald The Web’s Grain by Frank Chimero Why We Should Design Things to be Difficult to Use from Brian Millar 25 Things You Missed at SXSW by Hugh…
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Post Of The Month – March 2015 – Nominations
Post of the Month nominations are now open. Somewhat spoilt for choice for my initial shortlist this month, but I have a starting list below. If you've read something in March that you thought was great, and would like to put it forward for the vote, please nominate it in the comments below or direct…
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Distributed and Destination Thinking (Redux)
It's been almost three years since I wrote about the importance of combining distributed and destination thinking into strategies, and quite a bit longer since I first started talking about it. But the concept has become ever more relevant, and I was reminded of it again last week in reading about Facebook's plans for Messenger. It's…