Category: media
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The Thin Internet
A while back I wrote a post about distributed and destination thinking as a way of framing not just an approach to content but also a more ‘digitally-native’ way of looking at the world. Distributed thinking relates to content and interaction that lives out there, away from your domain, in the stream, so your job…
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This Week’s Favourite Fraggl Links
Here's my favourite links, curated by Fraggl: A great satire on real-time marketing (above) from Canadian Agency John St A thought-provoking McKinsey take on rethinking the role of the strategist. And there was also James Caig's inspiring thoughts on what makes a strategist Some good thoughts here on designing for large screen phones Well that's good to know - it’s a fact that the world is…
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Post of the Month – October 2014 – The Vote
Thanks to those who nominated. So our vote this month is between: Clarity as a Business Model by Russell Davies Why Values are Valuable from Antony Mayfield Before the Startup by Paul Graham Planning's Lost Generation by Heidi Hackemer Planning's Lost Generation Aren't Lost by London Strategy Unit Your Brand is Software, not a Person by Martin Weigel And…
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Google Firestarters 14 – Big Data, or Big Mistake?
For the next Google Firestarters we are combining forces with Google’s celebrated series of events on the Future of Data to tackle a subject that I've been wanting to take on for a good while. So called ‘Big data’ has almost become the very epitome of marketing hype - a phenomenon that has become an obsession for many…
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Post of the Month – October 2014 – Nominations
Time again to open up nominations for Post of the Month. I have, as usual, got a starting list which I've set out below but please do add to these with any posts that you've read over the past month and thought were great. So, my starting list is: Clarity as a Business Model by Russell Davies Why…
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Post of the Month – September 2014 – Nominations
Time to open up nominations for Post of the Month. As always I have a short starting list below but please do add to these with any good posts that you've read over the past month that you thought were particularly good. Thanks to John for already nominating my own post on customer-centricity, and I've…
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This Week’s Favourite Fraggl Links
Here's my favourite links, curated by Fraggl: An excellent community development playbook developed by Meg Pickard (ex-The Guardian and GDS) Focus groups are worthless. Much as I've said before now. A well observed Kirsten Dunst short film on awkward selfie culture Some great Apple Watch thinking here from technology analyst Ben Thomson "A lot of the most interesting people in the industry are leaving the…