Category: socialmedia

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    Well Connected

    Image courtesy In a related post to the one below, there was an interesting feature in this weeks New Scientist about a scientist who is using the characteristics of networks and linking in fascinating way. Peter Gloor at MIT (he of Swarm Creativity) has developed software, called Condor, which uses a property of networks on…

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    Influentials and the Social Graph

    Image courtesy In amongst all the speculative noise surrounding Microhoo (or is it Yahoosoft?), there was an announcement from Google which barely got a mention on ad blogs yet represented a significant step towards empowering communications which capitalise on connections on the social web. Google launched their Social Graph API (under the heading URL’s are…

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    Human Behaviour

    Image courtesy. From one of my favourite albums: Bjork’s ‘Debut’ I have a pathological dislike for automated phone systems. It annoys me that I have to listen (at the company’s convenience, not mine) to an entire menu of options before I find that the thing I rang for in the first place isn’t listed. I…

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    The Age of Conversation 2.0

    Almost a year ago Drew and Gavin did a very special thing in engaging 100 bloggers from around the world to collaborate in authoring the e-book Age of Conversation. It was an inpsiring project and a great read. Well, they’re at it again, and are now after contributors to another project. This time, they are…

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    Social Networking – It’s Not Just The Kids

    Something we intuitively know is that on a mass scale social networking is no longer just the domain of the young (though some people I come into contact with still think it is). Comscore have reported that 25 million unique users in the UK visited social networking sites during November (the latest month for which…

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    Being Useful

    Re-reading a Jeff Jarvis Guardian column from earlier this year and thinking about all those brands (media and otherwise) who so desperately want to be liked and surround themselves with communities of likeminded advocates, I was reminded of how often the key dynamic in this relationship is missed: "At Davos this year, a powerful newspaper…

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    Beersphere

    Interesting chat (and more than a few beers) had at last night’s Beersphere. Good turnout and lots of fun. Great to finally meet Asi too. Thanks to the man Faris for organising.Image

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    The 10 Fastest Growing UK Websites

    …by audience (sourced Nielsen, as reported): Two things strike me about this: First – I’m not surprised at all by the growth in the ‘pimp your profile’ sites (Rock You, Slide, Bunnyhero) but it does express again how technology is becoming a form of content in its own right; Second – Linked In. Don’t know…

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    The Reality of Virtual Worlds

    For anyone doubting that virtual worlds are here to stay (and that the internet is ‘evolving into three dimensions’), read this excellent piece by Victor Keegan in The Guardian, which includes these nine rather astounding factoids: Entropia Universe, the Swedish virtual world had a turnover of $365m last year and is about to be floated…

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    Stop The War

    Advertising and media planning is still littered with military analogies. We ‘launch campaigns’, ‘battle’ for attention. We talk about ‘target’ audiences, ‘hits’, ‘strike rates’, ‘impacts’. We base our thinking on ‘strategies’, we deploy ‘tactics’. We desire ‘captive’ audiences. Using this kind of language now seems to define the association between the brand and it’s audience…

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