Category: socialmedia

  • Posted on 

     by 

    neilperkin

     in , , , ,

    How Memes Spread

    “A movement starts because of the social habits of friendship and the strong ties between close acquaintances. It grows because of the habits of a community, and the weak ties that hold neighbourhoods and clans together. And it endures because a movement’s leader gives participants new habits that create a fresh sense of identity and…

    Continue reading

  • Posted on 

     by 

    neilperkin

     in , , ,

    Google Firestarters 8 – Scriberia Visual

    Scriberia have once again excelled themselves and managed to capture eight talks on agency innovation in one visualisation. You can view a larger high res version of the visual here. Meanwhile Contagious magazine have done a rather nice write up of the event (including some key points from each talk). And Nadya from Dare, who…

    Continue reading

  • Posted on 

     by 

    neilperkin

     in ,

    Fraggl and the Magic Pyramid

    It's not often that I get to write a blog post titled like a Disney movie. Anyhow, you'll recall that I've got together with the smart folk at Adaptive Lab to build a curation app for Twitter that we're calling Fraggl. The vote on whether the problem we are trying to solve is a valid…

    Continue reading

  • Posted on 

     by 

    neilperkin

     in , ,

    Let’s Build Something

    Maria Popova once joked that it seemed as though we'd "reached a cultural point at which every time someone uses the word 'curation' in reference to content and publishing, an actual museum curator kills a kitten". Yet it does seem that curation is becoming more important than ever, and that the growing surfeit of content means that…

    Continue reading

  • Posted on 

     by 

    neilperkin

     in , , , ,

    Briefs Based on Social Data

    I just mentioned this in my weekly email but I really liked Colin Nagy's (exec director of The Barbarian Group) Realist's Guide to Marketing in 2013. We've not been short of predictions posts over the past couple of months but here is an uncommonly good list describing some key shifts in the coming year including…

    Continue reading

  • Posted on 

     by 

    neilperkin

     in , , ,

    Can Algorithms Predict the Shareability of Content? Should They?

    Unruly Media have just released Sharerank, a "proprietary algorithm which allows advertisers to accurately predict the ‘shareability’ of a video, before it is even launched" and so maximise the impact of their content by calculating in advance the amount of earned media a piece of content is going to secure. The system uses data from…

    Continue reading

  • Posted on 

     by 

    neilperkin

     in 

    How You Use Twitter Favourites

    I promised I'd share the results of the quick poll on how you use Twitter favourites so here they are (click image to enlarge). A clear preference (61%) it seems for people using it for bookmarking/read-it-later, with a minority (30%) doing that and also using it to also give a Twitter 'Like' to something, but very…

    Continue reading

  • Posted on 

     by 

    neilperkin

     in , , ,

    How Stuff Spreads

    Phil at Blonde and Fran at Face Group have created a visualisation of the spread of a piece of video content from their client IRN BRU that tells a fascinating story of how it was shared on Twitter and clocked up a million views over four weeks. The tracking revealed three key sharing dynamics: a…

    Continue reading

  • Posted on 

     by 

    neilperkin

     in ,

    The Temporal Bias Of The Web

    In this interview Maria Popova talks about how she worries about the temporal bias of the web, and the fact that so much of it is based around a vertical chronology with the latest stuff floating around at the top whilst the older stuff sinks towards the bottom. "It suggests", she says,"that just because something…

    Continue reading

  • Posted on 

     by 

    neilperkin

     in , , ,

    The Best Blog Posts Of 2012

    Last year around this time I posted a list of some of my favourite posts from the year. As I said then I'm a big believer in celebrating great writing and thinking (it's the motivation behind doing Post Of The Month) so I'm doing it again. So here are fourteen posts (in no particular order,…

    Continue reading

Categories

Archives