Category: socialmedia

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    #Firestarters At Google

    As you may know, Google asked me to curate a series of events for them designed to facilitate different thinking and debate around some of the more interesting and challenging issues facing planners today. So the inaugral #Firestarters event on Thursday, on the subject of Agile Planning, saw a couple of fantastic talks by long-time ad provocateur Mark…

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    The Like Log Study

    The Like Log Study from Yury Lifshits on Vimeo. Fascinating study here from Yahoo Labs that analysed 'Like' counts for 45 of the world's most popular news sites over the period of three months. It's worth taking a look at the site, but the findings showed just how well The New York Times is performing…

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    Post Of The Month – February 2011 – The Winner

    Despite a strong showing from Valeria's excellent post on Leading Change, we had a leader from start to finish in this month's vote, so delighted to announce that the winner for Post Of The Month for February 2011 is Patricia McDonald with her thought provoking post on Planning For Participation. Well done Patricia – you…

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    Crowdsourcing, And Purpose

    So I've gone and written something about crowdsourcing. The concept du jour. Partly because I think it genuinely has the potential to change how we do what we do, partly because my belief is that (many) media owners are missing out on a big opportunity to incorporate their audiences far more into the fabric of…

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    Ignoring The Bestseller Lists

    I'll admit to feeling a large dose of nostalgia when I think back to Sunday evenings spent listening to the Top 40 Chart Show on the radio, with fingers poised on the 'play' and 'record' button of my ancient tape recorder waiting for the DJ to stop talking over the track intro so I could…

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    Post Of The Month – December 2010 – The Vote

    Thanks for the nominations everyone. Our vote this month is between: From Ad-Hoc Research to Real-Time Insight: The Changes We Need To See, Now from Martin Bailie Just Did It from Simon Kemp Imagine Yourself To The Outside by Elika The Future Of Advertising Isn't Advertising by Robin Grant 2010: Year Of The Filters by…

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    Sour Taste

    So Yahoo are shutting down Delicious. Shame. It's such a fantastically utilitarian service. Over the past four years I've bookmarked, tagged and categorised almost 7,000 pieces of content which have, over time accumulated into an enormously useful information repository that I typically access several times a day. Judging by the outcry on Twitter, I'm not…

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    What Is Content Strategy?

      "People engage with ideas, not channels. Ideas drive channel behaviour" Derek Robson, Goodlby, Silverstein & Partners I was asked recently by a client to put together a workshop on digital content strategy. My own version of what content strategy is involves fulfilling customer needs and acheiving business goals by answering the kind of questions…

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    NMA

    So, the news is that I am joining an august list of industry commentators and becoming a columnist at New Media Age. I'm rather flattered to be asked, if I'm honest. I've read NMA for years, so to be writing for them is quite a thing. I shall still be doing the day job of-course,…

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    Agile Marketing

      As part of my ongoing obsession with all things agile, I've written up a summary of some key practices around Agile Marketing, building on the principles outlined in The Agile Manifesto. This is also cross posted over on The Marketing Society blog: The last IBM Global CEO Study (‘The Enterprise Of The Future’) interviewed…

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