Month: February 2007
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The more connected we are, the dumber we become
The title here is a paraphrase of a heading in Jon Steel’s excellent Perfect Pitch book which I am half way through at the moment. There is some truth in it for all of us. Jon’s theory is that our modern obsession
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Minority report is here
As seen on PSFK…this is amazing. Sitting here typing on a keyboard suddenly seems vaguely quaint. Apparently this could be with us within the year – I just love the possibilities of using something like this in a creative brainstorm… http://services.brightcove.com/services/viewer/federated_f8/271543545
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Starbucks BSP
Perhaps this is what David calls B.S.P (Blogger Sensory Perception)….someone sent me this and then ten minutes later I spot it on Jason’s blog. Anyway, an excellent ad, especially if you’re an old throw back like me and remember the first time
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The Ten Commandments of mass market women
We have just undergone a project to mash-up all of the insight we have derived into mass market women (a key audience for us) from our publishing, NPD, ads and editorial research around our business, in order to distill it down into
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Looking after number one
As seen on Henley Mail from the Henley Centre Headlight Vision…The HC annual Planning for Consumer Change survey has been tracking British attitudes and values for over 20 years. One question asks people whether they believe that the quality of life in
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Fragmentation – It’s baaad. Nooo, it’s gooood
A lot is talked about media fragmentation. Easy to understand why – the rules of mass-marketing have clearly changed forever, and the efficiency in reaching mass audiences once enjoyed by planners is long gone. The total reach of the 500 top rating
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I hate Macs
OK, not really. But here’s someone who does. A very funny take on the whole PC vs Mac thang from Charlie Brooker writing in the Guardian. At the risk of starting something, my favourite bit is: ‘PCs are the ramshackle computers of
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It’s a sunny day really
Last time it snowed there were loads of snowy pictures posted on the blogosphere so I decided to do something different this morning and put up the sunniest picture I could find… Image courtesy Dennis Flood
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Not often you see this…
Sometimes nature and man combine into something spectaular – this (here in all it’s glory) is absolutely stunning. People have gathered on a beach in Perth, Australia to watch a sky light up. On the left are fireworks in celebration of the
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Which housepaint are you?
I’m conscious I’ve been a bit worthy on my last few posts so here’s a bit of idle fun. Over on Amelia’s blog she has just discovered here that she is Benjamin Moore “Royal Evening Baja Avocado” gloss interior acrylic latex. I,