Year: 2007

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    The house that Tesco built

    Incidentally, (following the green news) Tescos are also reportedly moving into house building and will be overseeing the construction of 2,000 homes in the next three years, including 698 luxury apartments (Tesco’s finest range?) situated next to a big new Tesco store. So in other words, even if there’s no local retail market for a…

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    You’ve been v-cammed

    A VCAM is a viewer-created-ad-message, hosted on the Current TV website. Contributors have made ads for anyone from Toyota to T-Mobile to Mountain Dew. Some are distinctly better than others but I loved this one for Sony Camcorders (sorry – can’t embed from this site)

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    Look out

    Not everyday you launch a new magazine so couldn’t let this auspicious occasion pass by without at least a mention on my blog. LOOK is the ‘glossy, fast fashion fix for today’s discerning young woman’ as it says on the blurb. The girls round here seem to like it anyway. It never ceases to amaze…

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    Great ads, great campaign

    Oakie and The Hidden Persuader have posted on some excellent work for Axe in different markets. Here is some equally excellent work for Lynx in Australia…wasn’t aware of this but apparently it’s a cannes lions winner… The guys and gals at contagious magazine have captured the full campaign here. Definitely worth a look. I love…

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    Everything’s gone green…

    (image courtesy of JD) I’ve posted before on my view that one of the key brand battlegrounds for 2007 (notably for retail) will be the environment. Following M & S’s broad-reaching environmental and ethical programme announced a couple of weeks ago, Tesco have now sent reinforcements to their environmental credentials by announcing that it will…

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    Throwback of the week

    I am, of-course, an 80’s throwback so rather than bury this fact in the odd post on my blog I thought I might be loud and be proud of my dodgy retro tastes by posting a regular ‘Throwback of the week’ in my sidebar (see left). This will be a weekly guide into the eclectic…

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    Westminster e-forum

    Excellent line up of speakers at the Westminster e-forum on Wednesday including Robin Wight, Alex Wright from Agency.com, Paul Edwards from Publicis, Michael Nutley from New Media Age, and Matt Nicholls from Grand Union. Too many good things to write about in one post. Robin talked a lot about integration, citing the morphing of WCRS…

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    Mapping the universe

    Trying to think about the shape of the universe is like trying to think about what protons in an atom look like – just too extreme to visualize. But now someones made a map of it. It’s taken more than 1000 hours of observations from the Hubble telescope to construct a cosmic ‘scaffold’ of dark…

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    Aaaah…

    Having your pics on your ipod is the modern equivalent of a photo in a wallet but even better to see them on a bigger screen – handy when your train is delayed and you haven’t seen them for a couple of days. Aaaaah….

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    Cyber-Beebies

    Anyone else see that the BBC are planning to launch a Second Life for kids? CBBC world is intended to be a safe, secure world where 7-12 year olds can create avatars, interact with familiar characters and ‘have an opportunity to make that world a more fascinating place with their own imaginations.’ With safety and…

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