Year: 2007
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Thought for the day
“Don’t worry about what anybody else is going to do… The best way to predict the future is to invent it. Really smart people with reasonable funding can do just about anything” So speaketh Alan Kay in 1971. Alan, the inventor of Smalltalk (the inspiration and technical basis for the MacIntosh and subsequent windowing based…
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Pimp my blidget
Widgetbox now allows you to create your own Widget for your blog (nattily called a ‘Blidget’). You can get mine here. You can get your own here.
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Digg Spy
Following on from my earlier post about mapping the internet, Digg labs have been at it again with Big Spy…this time stories appear realtime, the size of the font indicating how popular they are, and then move down as new stories appear. Not sure why you need a study to find out ‘why it’s gross…
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The more connected we are, the dumber we become
The title here is a paraphrase of a heading in Jon Steel’s excellent Perfect Pitch book which I am half way through at the moment. There is some truth in it for all of us. Jon’s theory is that our modern obsession with speed and ‘always on’ connectivity reduces our ability to concentrate on the…
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Minority report is here
As seen on PSFK…this is amazing. Sitting here typing on a keyboard suddenly seems vaguely quaint. Apparently this could be with us within the year – I just love the possibilities of using something like this in a creative brainstorm… http://services.brightcove.com/services/viewer/federated_f8/271543545
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Starbucks BSP
Perhaps this is what David calls B.S.P (Blogger Sensory Perception)….someone sent me this and then ten minutes later I spot it on Jason’s blog. Anyway, an excellent ad, especially if you’re an old throw back like me and remember the first time out for Survivor and the mighty ‘Eye of the Tiger’…
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The Ten Commandments of mass market women
We have just undergone a project to mash-up all of the insight we have derived into mass market women (a key audience for us) from our publishing, NPD, ads and editorial research around our business, in order to distill it down into the key insights we believe to be of value to advertisers. And here,…
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Looking after number one
As seen on Henley Mail from the Henley Centre Headlight Vision…The HC annual Planning for Consumer Change survey has been tracking British attitudes and values for over 20 years. One question asks people whether they believe that the quality of life in the UK would best be improved by putting community interests before their own…
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Fragmentation – It’s baaad. Nooo, it’s gooood
A lot is talked about media fragmentation. Easy to understand why – the rules of mass-marketing have clearly changed forever, and the efficiency in reaching mass audiences once enjoyed by planners is long gone. The total reach of the 500 top rating TV programmes in each year has declined by 27% since 2000. If you…
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I hate Macs
OK, not really. But here’s someone who does. A very funny take on the whole PC vs Mac thang from Charlie Brooker writing in the Guardian. At the risk of starting something, my favourite bit is: ‘PCs are the ramshackle computers of the people. You can build your own from scratch, then customise it into…