Year: 2007
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Father Ted goes climbing
This is the place where I go climbing down the road from where I live, called Craggy Island (yes, like on Father Ted). From a marketing perspective they manage to pull off something many brands struggle to achieve – differing appeal to very different audiences. Go down there on a Sunday afternoon and the place…
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Craft meets the internet
This is a bit of fun. Mosaicr take a picture and make a mosaic of it with lots of other images. There seems to be lots of pictures of cats-made-up-of-other-cats type of thing but here is my first attempt – a picture of earth made up of images of lots of stuff that’s on it.…
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On longevity of brands
You read a lot about the increasingly short life-span of brands, driven (as so many things are) by the pressures at retail. There are some notable exceptions and here’s one – Country Life this month is celebrating its 110th birthday. Yes, that’s 110 years old. There’s not many brands of-course that can boast this degree…
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The sustainability of sustainability
Can all brands be ethically and environmentally friendly? Is it possible to have too much of a good thing? In my earlier post about Marks and Spencer’s radical ‘Plan A’ initiative to become the worlds leading sustainable retailer I asked the question whether this was indicative of a real quantum shift in brand marketing and…
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24 becomes 60,000
The Sledge blog posted on monday about Sky’s new campaign for ’24’ created by Meme. Designed to appeal to hardcore fans and emulate the show, the idea was you registered online and followed a series of voice, text, video and e-mail clues which lead you on a hunt around the web. With 4 days to…
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The Perfect Circle
This just tickled me. Apparently the freehand circle drawing championships happen in Vegas every year. This guy is the world champion at it. ‘It’s like the masters’ he says, ‘once you win it you always get invited back’. Perhaps I should start practising…
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I’ve just been tagged…
…by Laurence-Helene . 5 things you didn’t know about me and pass it on, so here they are… 1. I once skydived out of a plane 5 times in one day. Long story but a bet was involved and suffice to say I haven’t done it again since 2. I used to be the lead…
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I found my naked pics in a phone box
User-generated-content has of-course been around in an offline format for a long time. Pick Me Up is one of my favourite magazines. The bizarre but true stories it features are as scandalous as they are funny. My favourite headline from this weeks is the one above. Thankfully it doesn’t refer to me. But perhaps I…
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Coming to a screen near you
Steven Soderbergh’s new film ‘The Good German’ opens in the UK on 9th March. It’s unique in that it’s set in the 40’s, filmed entirely in black & white on 40’s film equipment. No modern hardware or effects whatsoever. It subject matter is classic – an Amercian military journalist (Clooney) in post-war Berlin is…