Year: 2007
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Interview With John Grant
To celebrate the launch of his new book, The Green Marketing Manifesto, John Grant has kindly agreed to be interviewed by me (and I’m no Parky so I appreciate this John)… 1. Consumers demonstrate many levels of engagement in this debate. How can brands upsell consumers from disengaged to engaged, from considering action to doing…
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Music Pieces
Tickled me this one. If you haven’t seen Fallon’s new work for Sony Walkman watch this teaser first: Then watch the finished product. "‘Music Pieces’ brings a musical experience like no other…by taking an original piece of music composed by Hollywood music director Peter Raeburn and deconstructing it to give 128 musicians just one note…
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Ad Age
I've just been listed in the Ad Age Power 150 list, which is nice. Straight in at number 275, which I guess means that strictly speaking I'm in the Power 300 list, but I'm just happy to be in the company of some fellow brit blogs that I admire…John, Amelia, Giles, Jon, Iain, Faris…amongst others.
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Post-it Note Abuse
I admit to having a really bad habit of writing stuff I need to do on post-it notes and letting them accumulate like some kind of disjointed, incoherent to do list. Pretty soon, if I don’t do something about it I’m going to end up like this guy: Image via
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Drains of Canada
I love obscure things like this. Michael Cook is a writer, photographer and 'urban explorer'. Based in Toronto, he journeys into the subterranean civic infrastructure of Canada and posts maps and photographic work on his website 'The Vanishing Point'. Says Michael: "Despite the visions of futurists, the work of our planners and cement-layers thankfully remains…
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John Grant – Buy The Book, Hear Him Speak
John Grant’s Green Marketing Manifesto is on sale from next Monday. You can pre-order it here. Given the quality of John’s thinking and writing, and the significance of the subject matter, it is quite possibly the most important marketing book of the year. As it happens, there is an event taking place here at IPC…
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The Myth of Youth Tube
People (me included) typically assume that You Tube activity is weighted towards the young. Not necessarily, according to Bill Tancer of web information company Hitwise. In a recent presentation I saw him give (the same one where he revealed some very interesting stats about Wikipedia), Bill explained how the visitor profile appeared to fit with…
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Free Range
I’ve always believed in empowerment and giving my staff plenty of room for maneouvre. In my experience you invariably get the best out of people by giving them clear goals and parameters, the tools to do the job, the right environment in which to do it, and then allowing them relative freedom of movement. A…
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The Verve Exclusive
The NME has secured a world exclusive by creating the opportunity to download the first new material from The Verve in a decade. Says Richard Ashcroft: "We all decided that rather than meeting for a cup of coffee or a beer or whatever, we should meet in a studio where we can do what we…