Year: 2015

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    Post of the Month – April 2015 – The Winner

      After being shortlisted several times, delighted to say that Tom Goodwin has won this month's Post of the Month vote with his post on how You Don't Need a Digital Strategy, You Need a Digitally Transformed Company. Well done Tom. You join the hall of fame. My thanks to everyone for taking part.

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    Post of the Month – April 2015 – The Vote

    Thanks for the nominations everyone. Our vote for this month is between: Look and Feel and Feel by Jason Fried Applauding Sleight of Hand by Faris Yakob The Seven Habits of Highly Effective Teams from Toph Brown You Don’t Need a Digital Strategy, You Need a Digitally Transformed Company by Tom Goodwin The Full Stack Employee by Chris Messina…

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    Post of the Month – April 2015 – Nominations

    It's Post of the Month time again. If you have any good things that you've read from the past month and that you think are worth nominating, please do so in the comments below or direct. As always I have a few starters listed below but please do add to these. So my starting list…

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    Visual Cues, Habits and Motivation

    My first job after University (which was actually a Polytechnic if you can remember back when there were such things) was selling space in recruitment directories. There was a recession on at the time (hence very few jobs for graduates with non-vocational degrees) and I kind of fell into it. But in many ways I…

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    Google Firestarters Australia – Adapting Strategy for an Adaptive Age

    Last week I travelled to Australia for our first ever Google Firestarters events in Melbourne and Sydney. We'd taken 'Adapting Strategy for an Adaptive World' as our theme for both sessions – a topic that was sufficiently narrow to hang together well but also broad enough to allow for different perspectives on what the concept of…

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    The Creative Company

    I thought this Scientific American piece on the messy minds of creative people (based on research by Psychologists Guillaume Furst, Paolo Ghisletta and Todd Lubart) was the best thing I’d read on how creativity works in ages.  What was fascinating about it was that it acknowledged the many different (and sometimes contradictory) components, characteristics and…

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    Performance Firestarters 7: The Mobile Future – Performance or Branding?

    For the seventh in our series of Firestarters events for the performance marketing community, we focused on a specific but fascinating aspect of mobile marketing – the question of whether its future will be more defined by performance or brand advertising. Ian Maude from Enders Analysis gave a great scene setter supported by some good…

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    The Full-Stack Employee

    Chris Messina (who invented the Twitter Hashtag) wrote a post last week describing what he called the ‘Full Stack Employee’. This is, says Chris, the type of employee that has a powerful combination of skills, are adept at navigating the rapidly evolving and shifting technological landscape, and ‘make intuitive decisions amidst information-abundance, where sparse facts mingle loosely…

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    On To-Do Lists

    I rather liked this approach to doing a To-Do list from Peter Bregman, taken from this write up (found via Fraggl) of his 18 Minute plan to managing your day and finding focus. What I particularly like about it is the more comprehensive way in which it is inclusive of elements that sit outside of work tasks.…

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    Post Of The Month – March 2015 – The Winner

    Delighted to announce that the winner of Post Of The Month is Heidi Hackemer and Armando Turco's take on why Great Planners are Schizo. There was a strong showing for Pats McDonald's Unconscious Consumption post, and also Brian Millar's Why We Should Design Things to be Difficult to Use  but it was Heidi and Armando's talk…

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