Year: 2015
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Google Firestarters Austin – Engineering Strategy – The Event
Saturday saw our first ever Firestarters event in Austin, held in the Google Fiber space during SXSWi. We'd themed the event around the intersection of user experience design and strategy which, judging from the audience feedback and debate on the night is rich territory for discussion right now. Perhaps unsurprising given the growth in importance…
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The Connector That Disconnects
I saw a charming talk here yesterday at SXSW by Dutch designer Daniel Disselkoen who themed his session around the idea that familiarity with a subject, our environment, surroundings or routine can limit discovery. This provides the basis for Daniel's work in exploring ways to encourage people to notice and observe more, and to be…
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Disrupting Wall Street
I've been in Austin at SXSWi for the past few days putting on our first Google Firestarters here (more on that soon) and so have been attending some of the sessions whilst I'm here. Someone said to me before I came out that it was better to go to the smaller, off-topic (i.e. non branding/marketing/content)…
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Mullet Strategy
21st Century Strategy from Neil Perkin The following is a notated version of a talk I gave last night at the APG Noisy Thinking event on 21st Century Strategy. When the APG asked me talk about '21st Century Strategy' I’d not long before read Emily Bell’s brilliant Hugh Cudlipp lecture about the future of journalism.…
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Google Firestarters 15: How To Think Differently About Advertising
Our next London Google Firestarters event will be happening on March 23rd at 6pm in Google HQ London and I'm delighted to say that we have the legendary Paul Feldwick (above) speaking about his brand new book 'The Anatomy of Humbug: How To Think Differently About Advertising'. Paul's book is quite possibly the most important book on advertising…
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This Week’s Favourite Fraggl Links
Here are my favourite links from this week curated by Fraggl: This unusually good (and positive) profile of Marissa Mayer and her time at Yahoo makes for a great read Also a great read – how LEGO turned itself around following ethnographic research into how kids play A great set of design principles from (co-creators of Fraggl) AdaptiveLab Magnetic paper that sticks to walls?…
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Google Firestarters Comes to Austin
I’m delighted to announce that Google Firestarters is coming to Austin. Firestarters has always been about combining the most compelling speakers with provocative debate around the most interesting industry issues amongst the most inquisitive and restless minds in strategy and planning. So it’s fitting that we’ll be taking that debate to the most well known…
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Post of the Month – February 2015 – The Winner
Happy to announce that the winner of Post Of The Month is Nick Kendall's piece on The Art of More. Well done Nick – you join the Hall of Fame. My thanks to everyone for taking part.
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Post Of The Month – February 2015 – The Vote
Thanks for the nominations. Another good list this month. So our vote is between: Marketing Needs to Become More Unprofessional by Craig Mawdsley Brand, Bullshit and Beyond by Bob Hoffman Intimate Data Will be the Key to the Internet of Things by Tom Goodwin My Own Life by Oliver Sacks Why Do We Pay Pure Mathematicians? from Ben Orlin…
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Post of the Month – February 2015 – Nominations
It's time to open up nominations for Post of the Month. As always, plenty to choose from but I have put up a starting list below of my own favourites. Please do add to these by nominating any good posts that were posted in February in the comments below or direct. So my starting list…