Category: media
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A Missed Opportunity?
I had a fascinating breakfast meeting yesterday with Ed Bussey who is the CEO/Founder of Quill. Ed is a longtime digital and mobile exec and entrepreneur. Quill, his latest venture, is a rapidly growing content marketing company that specialises in content strategy, production and increasingly distribution. There were several things that struck me as interesting about…
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When Every Page Is Your Homepage
"Instead of adding new flooring and fixtures, they've taken the house down to the foundation" Reuters are redesigning their site from the ground up and the approach that they're taking with it is fascinating. Most websites (news services included) put a lot of focus on the homepage to draw people into the site in the…
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Post Of The Month – April 2013 – Nominations
Time to open up nominations for Post Of The Month. As usual I have a short starting list, which make for some good reading, but do add to these with any April posts that you've read and which you thought were particularly strong by leaving the link in the comments. I've included Antony Mayfield's Firestarters…
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Planning for Patterns
One of the interesting aspects emerging around multiplatform approaches to content is the dissemblance in device consumption patterns. Differences occur in not just how people use different devices to access content but when. The Media Briefing had a good round up featuring the graph above showing subscriber access to the FT during the day. Desktop and…
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From AdGrads to AdMission
I'm a big believer in anything that helps support the young talent in our industry. It's one of the reasons I think Squared is so good. Set up a bunch of young ad folk for no other reason than to provide an independent, practical resource for graduates and others who want to come into our…
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On The Future Of Feature Writing
Multi-chapter, multimedia, highly immersive digital features from publishers seem to be becoming quite the thing. The latest is the rather lovely ESPN Grantland story of the Iditarod Trail Sled Dog Race, which follows on from their similar feature on The Long, Strange Trip of Dock Ellis. Then there was the beautiful Pitchfork cover story on…
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Post Of The Month – March 2013 – The Winner
Happy to say that the winner of Post Of The Month for March is the excellent Digital Isn't Working (Yet) paper from Ian Fitzpatrick and Eric Pelletier. Well done to Eric and Ian, who are entered into the Hall of Fame. And thanks to everyone for taking part.
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Post Of The Month – March 2013 – The Vote
A smaller number of nominations this month so a shorter but perfectly formed shortlist for your reading pleasure. Our vote this month is between: What You Know, What You Do, and What You Own by Matt Locke Are Brands Fracking the Social Web? from John Willshire No to No UI by Timo Arnall The No UI Debate is…