Category: media
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Converged Media Formats
I think it's fascinating how we're seeing the development of more ad products and formats that are specifically designed to take the context provided by activity in one place and apply it to enhancing value in another place. Google have really been the masters of this idea, taking all kinds of contextual data from one…
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Post Of The Month – June 2013 – The Winner
A three horse race in this month's vote with a good early showing for Phil Adam's Digital Disintegration post and Martin Weigel's The Liberation of Magic, but after a slower start Dan Burgess' post on Consuming Our Way to Social Change finished strongly and ended up winning the vote. So well done Dan. You are entered into the Hall of…
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Squared Firestarters
Exciting news. The two halves of my long-time involvement with Google are coming together in a deliberate collision. As you may know Squared is the immersive learning programme initiated to 'empower today’s and tomorrow’s leaders to drive the industry [r]evolution'. It's mainly focused on the young talent in our industry so this next Firestarters event is…
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Squared
I've been involved with Google Squared since its inception some time ago. It's an intensive learning programme that set out to address the talent shortage in our industry, challenge the status quo, accelerate digital capabilities, and teach by doing (all things that I think are important), and has featured some excellent speakers including Rory Sutherland, Sir…
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The Future Of Search
The Future of Search – Will Critchlow's presentation at FODM 2013 This talk by Will Critchlow of Distilled on the future of search was one of the best things I saw at the recent Future Of Digital Marketing conference that I also spoke at. One of the things that Will said was that the way…
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The Future Of Digital Marketing
Future Of Digital Marketing London from Neil Perkin I was asked to give a talk at last week's Future Of Digital Marketing conference in London. When we talk or think about a topic like this we often focus on the shiny new technologies, so for this talk I chose to talk about another, different aspect which…
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Post Of The Month – May 2013 – The Winner
Happy to say that the winner of this month's vote is Dan Hon with his post on The Tyranny of Digital Advertising. Well done Dan. You are entered into the hall of fame. Thanks as always to everyone for taking part.
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Post Of The Month – May 2013 – The Vote
Thanks for the nominations. So this month’s vote is between: The Corporation is at Odds with the Future by Grant McCracken From Arrested Development to Dr. Who, Binge Watching Is Changing Our Culture from Grant McCracken After the Like, And After the Spike (Digital Shoreditch talk) by Matt Locke The Tyranny of Digital Advertising by Dan Hon Creative People…
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The Problem With Retargeting
…is that it's not quite good enough. We've all had it. Go to a retailer's site, have a bit of a browse not really intending to buy anything, and then you're followed around the web for the next month by said retailer with (usually) not very enticing banner ads that sometimes contain the products you…