Category: media

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    Location, Location, Location

    So, I've started doing some writing for Gordon MacMillan and Brand Republic on their excellent new social/marketing/digital blog The Wall. My first post, on the potent combination of mobile and social, has just gone live. To celebrate, I'm cross-posting it here: You’ve no doubt heard it before that location is the next big thing. It’s…

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    Empowered Audiences

    I'm chairing an event on 'Empowered Audiences' for the Association Of Online Publishers in a couple of weeks time. It's a good line up, with Kate Day (Communities Editor of The Telegraph), Paul Hood (Head of Digital at Mirror Group) and James Bromley (MD of Mail Online). In the lead up they've done a short…

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    Think Video

      YouTube are running an event called Think Video 12th May in London (disclosure: YouTube are a client of mine) looking at the ever-changing and rapidly developing video-on-demand market. There will be some independent perspectives (including one from me) plus some insights from YouTube themselves. It's a hugely dynamic market but with some forecasters predicting…

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    The First Digital Magazine

    So, back in December the Swedish publisher Bonnier collaborated with designers BERG London to conceptualise a vision for digital magazines on touchscreen devices. They did a pretty decent job – the most compelling vision, I thought, amongst a rash of others that were around or have come out since. Well now the vision has been…

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    Money In The Wrong Place

    So yesterday I read about the frankly awful idea of paying people to read commercial e-mails. Attention Auction operates on a Google Adwords-type auction model that gives brands the chance to set a reward to pay to recipients for reading their message (as Jemima Kiss says, since when has a financial incentive been a decent…

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    The Quiet Revolution

     "We have to stop putting sand where we need oil, sugar where  we need petrol." JP Rangaswami Let's face it, the recession has been a wake up call for many businesses. If it hasn't, it should've been. The key challenge for many organisations of-course is to understand how much of the damage that has been…

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    10 Practical Reasons To Invest In Social

    I'm not usually a fan of list-posts, but look at that – I've gone and written one. I penned an opinion piece for the nice people at Mediatel on some very practical reasons why content producers might want to think about putting social technologies more at the heart of their business. Mostly because my sense…

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    Re-Imagining Books

    "We're going to see new forms of storytelling emerge from this canvas. This is an opportunity to redefine modes of conversation between reader and content. And that's one hell of an opportunity if making content is your thing." Craig Mod Next week I'm going to an event on the future of publishing where my good…

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    Social Innovation And Media

     "If ever there was a route to building audience, trust and relevance, it is by embracing all the capabilities of this new world, not walling yourself away from them." Alan Rusbridger I've said many times that the real benefit of social for media and content owners is that it allows you to build a platform.…

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    Solving The Paywall Problem

    All the to-ing and fro-ing about content pay-walls is fascinating. Entire industries are reinventing their business models, in public, and right in front of our eyes. Industries that are trying to undo a decade of giving content away for free. I guess it's easy to say in hindsight but advertising was never going to be…

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