Category: media
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Continous Partial Media Attention
Gareth's post about MP3s and the peak attention thing reminded me of these three sobering stats (from here) concerning media multitasking (or should I say continuous partial attention): 36% of UK broadband users (aged 16-55) state they have both the TV and Internet on in the same room every day. On weekdays the time when…
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The Irrelevance Of Digital
There's been a few things I've read recently questioning the relevance of the word 'digital' in marketing, suggesting that in light of the digitisation of all media it is losing its meaning, that the days of specialism are over. I think Marc Cridge is right when he says that 'digital' played to a different set…
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Consumers Are People (2)
Looks like I struck a bit of a chord with my protestations around some of the language we use in our industry. There were some great comments and some good discussion around my post (thanks), some good follow up posts, and plenty of action on twitter. John even put together a natty widget aggregating the…
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Consumers Are People
I'm banning the word 'consumer' from this blog. Not that it crops up that often here – I've been making a conscious effort to avoid using it ever since Adam launched his 'Stop Calling Me a Consumer' Facebook group (and even wrote a piece of Firefox script that automatically replaced the word 'consumer' with 'people')…
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Social Interfaces
http://vimeo.com/moogaloop.swf?clip_id=5192300&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=&fullscreen=1 Touchwall Demo from Joel on Vimeo. For those not lucky enough to get to Cannes this year (me included), Schematic debuted a 12ft by 5ft intelligent, multi-user "Touchwall" designed to help delegates get the most from the event. As well as RFID technology that allowed the wall to recognise individual delegates, there were 3D…