Category: media

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    Making Money From Social (2)

    I've lost count of the number of people who have told me that the problem with social is that you can't make any money out of it. Yet content owners and producers the world over continue to wrestle with what Scott Karp calls 'the 10% problem' – the problem that if you apply old school…

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    When Is a Revolution A Revolution?

    What’s been happening around #iranelection has been truly remarkable. The State Department even asked twitter to delay a planned upgrade that would have cut daytime service to Iranians disputing the election. The role of social tools in major global events just seems to get bigger, and deeper. One of my favourite Clay Shirky quotes is…

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    Data And Discovery

    Image courtesy One of the happy corollaries of starting to do more running has been the other runners that I have connected with online. Thinking back, it wasn't as a result of a deliberate effort , it just kinda happened. I'm not a serious runner, nor a running blogger, so I guess I'm somewhere in…

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    Making Money From Social

    I have a bit of a beef about this. I must have read a hundred posts on this subject, many of them attempting to define an elusive 'social media model'. I'm not convinced that this is the right place to start. Social media is not a channel. Nor is it a tactic. There is no…

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    Optimisation And Storytelling

    I was reminded of a Dave Winer quote about advertising recently: “Advertising will get more and more targeted until it disappears, because perfectly targeted advertising is just information. There’s little point in saying something until the time is right, then you just have to say it once, and the idea takes over and does all…

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    Invisibility And Context

    Invisibility is an odd goal to have. We're so used to shouting for attention that the idea of going wholly in the opposite direction feels plain wrong. But I think in some ways it's an interesting objective. It's interesting for media. People don't think in channels, they think of content, and accessing that content whenever…

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    Big Difference

    Thanks to Mike for pointing out that Helge Tennø has posted a load of his fantastic slides up onto Flickr. Loads of really good stuff in there, including the one above – one of my favourites. As Mike says, easy to get lost in there…

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    The Mobile Future

    I went to the Future of Content and Creativity event at the RSA on Wednesday. Gerd Leonhard gave a great talk (I've seen him a few times before and he's always good) about content, copyright and control, including some good points on the change in thinking needed in content payment models. Also on the bill…

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    Agile Advertising

                          "You campaign in poetry, you govern in prose"                                               Mario Cuomo There's a phrase coined by Paul Isakson that has been going round in my head since I saw it in Paul's deck on Modern Brand Building some time ago:'Stop Campaigning, Start Committing'. Paul talks about the difference between changing your core brand message…

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    Getting Wired

    Day one of the UK edition of Wired. So I bought a copy. And to be honest it was pretty good. Highlights included Russell's column ("I'd like to suggest that multitasking and distraction aren't the enemy – they're what makes us human and creative – and…we should be building software tools that distract us more,…

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