Category: media

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    Counting The Numbers That Count

    The internet is good at numbers. You'll never find yourself short of data in digital. So in amongst a blizzard of stats, the real job is often to understand the metrics that really matter – in other words to count the numbers that really count. And the internet is big – it's easy and cheap…

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    8 Million People, One Smart Strategy

    According to a new index published by Technorati, the New York Times is the second most linked to site by bloggers. Unsurprising you might think, given their news and opinion driven content. But it may just be that this is as much the result of a interesting programme of change being spearheaded by the Interactive…

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    Social Optimisation

    Last Friday, Nick was kind enough to invite me to the launch of VivaKi media's REALSocial. VivaKi is of-course the media arm of Publicis Groupe, and REAL stands for Reach, Engage, Amplify and Listen – an acronym that  provides a structural framework for a whole suite of tools, capabilities and partnerships that marries Publicis-owned social…

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    Clouds, Netbooks and Swiss Army Knives

    Unusually good deck from Fjord on mobile trends for 2009. Like the way they frame some of this, particularly around how apps stores are 'digital innovation bazaars', how the real-life, tangible benefits of cloud-base services are the effortless way in which they put digital life at your fingertips, the burgeoning use of netbooks, the role…

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    Augmented Mini Reality

    Engagement is more powerful than attention, so I'm rather liking this augmented reality ad for Mini that I saw over at Kris's place. Sure, it's still not perfect, but this is a smart application of it, and I like the interplay between media. And it's fun. More please.

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    Being Social

    When the IPA published their report on Social Media Futures recently, they caused quite a bit of kerfuffle (I love the word kerfuffle) by publishing it in a distinctly non-social way and by running an event which failed to connect with many of the assembled social-media-savvy digerati. The IPA could have ignored the bad reviews,…

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    Push And Pull

    Rob left an insightful comment on my post about the future of newspapers. "DO STUFF PEOPLE WANT…I say this because there's this attitude today that you have to 'chase down' the customers whereas if you create things with intrigue, interest, values, soul and – for want of a better word – love, you may attract…

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    A Bridge Too Far

    Amongst all the precitions for 2009 there was not a lot of positivity for media. In fact, if you believe what seems to be the common theme amongst many of them, 2009 is going to be a world of pain. Newspapers are at the sharp end, facing the perfect storm of a cyclical decline in…

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    All About Google

    At the end of December, Adam featured a list of his Top 10 presentations of 2008 and kindly included my presentation on What's Next In Media in the list, along with Paul's deck on Modern Brand Building (majoring on the 'stop campaigning, start committing' line which I love). Featured in the list is this useful…

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    A Message For Obama

    It's certainly interesting times for newspapers. Seth Godin has just bemoaned the opportunities missed by the NY Times. Meanwhile Blogs, Twitter and Flickr are stealing the immediacy crown and doing it with added humanity as amply illustrated by the Mumbai coverage. But there's still some good ideas coming out of them. Here's an example I…

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