Category: socialmedia

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    Location, Location, Location

    So, I've started doing some writing for Gordon MacMillan and Brand Republic on their excellent new social/marketing/digital blog The Wall. My first post, on the potent combination of mobile and social, has just gone live. To celebrate, I'm cross-posting it here: You’ve no doubt heard it before that location is the next big thing. It’s…

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    Empowered Audiences

    I'm chairing an event on 'Empowered Audiences' for the Association Of Online Publishers in a couple of weeks time. It's a good line up, with Kate Day (Communities Editor of The Telegraph), Paul Hood (Head of Digital at Mirror Group) and James Bromley (MD of Mail Online). In the lead up they've done a short…

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    Money In The Wrong Place

    So yesterday I read about the frankly awful idea of paying people to read commercial e-mails. Attention Auction operates on a Google Adwords-type auction model that gives brands the chance to set a reward to pay to recipients for reading their message (as Jemima Kiss says, since when has a financial incentive been a decent…

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    10 Practical Reasons To Invest In Social

    I'm not usually a fan of list-posts, but look at that – I've gone and written one. I penned an opinion piece for the nice people at Mediatel on some very practical reasons why content producers might want to think about putting social technologies more at the heart of their business. Mostly because my sense…

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    Agile Planning

    The last IBM Global CEO Study ('The Enterprise Of The Future') interviewed 1,130 CEO's in 45 countries and 32 industries. It found that organisations felt bombarded by change, and that many are struggling to keep up. Eight out of ten CEOs saw significant change ahead, and yet the gap between the expected level of change…

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    Social Innovation And Media

     "If ever there was a route to building audience, trust and relevance, it is by embracing all the capabilities of this new world, not walling yourself away from them." Alan Rusbridger I've said many times that the real benefit of social for media and content owners is that it allows you to build a platform.…

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    People Worthy

     "A satisfied customer! We should have him stuffed." Basil Fawlty Manish Mehta, Dell's VP of social media and community, says that his company is "trying to embed social media in the fabric of how we do business". It's a laudable objective. As content becomes service, service becomes experience, and experience becomes everything. It's one thing…

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    Dead Fish: Greatest Hits

      Image courtesy OK, so seeing as how we're approaching the end of the decade and all that, the time seems apposite for a retrospective of sorts. A Greatest Hits if you like. So I've been back through the last few years of blogging and picked out a selection of posts, some of which have…

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    Bring Me Sunshine

     "Maybe it’s time to stop talking to your clients about social media completely. After all social media is not an objective in and of itself. It’s merely a means and a tool to create deeper and more valuable relationships with customers and prospects." Edward Boches This rather charming presentation from Chris Thorpe eloquently and disarmingly echoes…

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    Contextualised Relevance

    I agree with Alisa Leonard-Hansen that the future is all about context. In this rather presient RWW piece, Alisa talks about how our online experiences become more meaningful and relevant to us when they are layered with the contextual social data that surrounds our online identity – what she calls the pragmatic web. And how,…

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