Category: socialmedia

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    IPA Social

    Back in January, the IPA ran an event to launch their Social Media Futures report. It caused quite a kerfuffle at the time because for something about social media the whole thing was, well, distinctly unsocial. It felt like another missed opportunity. But then something interesting happened – they listened. A bunch of people (including…

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    The Unbundling Of Advertising

    Last week I participated in a lively discussion over on the Forrester blog about digital content. Mark Mulligan had a post up about product innovation in the music industry and made the point that many of the fundamental challenges and solutions they were looking at applied far beyond the music business to all kinds of…

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    The Social Ape (2)

    Subbu left a comment on my previous post pointing at new research that suggests that an evolutionary adaptation to subtly imitate promotes the formation of social groups and so reduces conflict, aids co-operation and ultimately, survival. The author of the study Annika Paukner, a comparative behaviorist at the National Institute of Child Health and Human…

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    A Life Less Obvious

    I've been thinking a bit about authenticity recently through a small project I'm involved with via the IPA. Paul recently made a great point about how the nexus of advertising and social media will increasingly be about finding the center of what makes companies interesting and different – their culture, their soul and the humanizing…

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    On Intimacy

    Anthropologist Stefana Broadbent gave a talk at TED Global the other week (disclosure: sadly I wasn't there to see it) suggesting that rather than expand our social circle, modern communications strengthen our core relationships. She uses as evidence stats that show that 80% of phone calls are typically to four people, if you have 100…

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    What’s Next

    Early last year Paul shared an excellent presentation on What's Next In Marketing & Advertising. At the time, I commented to him that I thought there might be a media and content perspective that would compliment  what he was saying, and he said he'd love to see it. So his presentation became the inspiration for…

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    Re: Selling Out

    Good catch by PSFK, who highlighted this video by You Tube blogger Kristina Horner who posted in response to some criticism about approaches by brands to bloggers. Kristina, who did some stuff as part of the Ford Fiesta Movement, is eloquent in her defence and makes a clear point:- the approach felt right because it…

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    Exhaust Data

    There was something about Adrian's thought-provoking post on the digital blurring between objects and people that reminded me of reading Grant McCracken's thoughts a couple of years ago on 'Phatic Communication' – the kind of communication that is all about sharing feelings or sociability as opposed to hard information or ideas. Says Adrian: "things like…

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    People Like People

    Funny how these things happen. The day after I write about how important social platforms can be to content owners, Robin Goad from Hitwise goes and posts some great stats on how effective twitter is in driving traffic to media content sites. I won't repeat them (you can read the full post here) but the…

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    Making Money From Social (2)

    I've lost count of the number of people who have told me that the problem with social is that you can't make any money out of it. Yet content owners and producers the world over continue to wrestle with what Scott Karp calls 'the 10% problem' – the problem that if you apply old school…

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