Category: socialmedia

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    The Yin And Yang Of Marketing And Innovation

    Given the current economic climate innovation is (of-course) somewhat of a hot topic. Everyone knows just how important it is in a recession. So it was interesting (but perhaps not surprising) to read that this Business Week survey had found that many companies are struggling to make their innovation efforts work. In Game Changing Strategies,…

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    Living In Streams

      This presentation, about information flow through networked media by Danah Boyd at the Web 2.0 Expo, is so rich with challenging thinking it's difficult to know where to start. The best place is probably to go read it yourself, but I'm writing it up here if for no other reason than to help me…

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    Farming On Facebook

      So, gaming is huge. $50Bn huge. And it just gets bigger. This week's release of Modern Warfare 2 sold almost 5m copies (or $310m dollars worth) on it's first day. The producers are saying that it's the biggest entertainment launch of all time. But apart from MW2, the big story this week was about…

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    The Socialisation Of TV

    Predicting the future of media is a bit like herding cats but like Faris, I believe that a key trend for communications is/will be the socialisation of 'mainstream' media. Simon wrote a rationally-minded post last week with 5 predictions about the future of TV including how the majority of viewing will remain passively consumed, linear-scheduled…

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    Making Content Pay

    "We're not going from a world of Business Model A to one of Business Model B, we're going from Business Model A to Business Models A to Z." Clay Shirky Every now and then you read a post that really stays with you. In early January last year, Ian Rogers (ex Head of Music at…

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    Planning For Streams

    “We applied the lens of advertising (interuptive, message-based) to new media. Instead we should apply the lens of new media (interactivity, iteration) to advertising” This challenging presentation from Gareth and Jason was doing the rounds on twitter yesterday. I think it asks some good questions, and picks up on a theme I’ve written about before,…

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    Content And Community

    I spoke at the Oktoberfest Innovation Seminar (organised by the smart folks at Brainjuicer) in Munich at the end of last week, sharing the bill with the Herdmeister,  David from Ag8, Simon Blyth at IDEO, and John Kearon (Chief Juicer). It seems there's much talk of the death of this and that, so I chose…

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    Neil Perkin

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    Kate Moss & Me

    In all the hoo-ha yesterday about online advertising taking a bigger slice of the ad pie than TV in the UK (yes it's a big deal in the sense that its the first major market for this to happen, but let's understand the context – the online figures are driven by the beast that is…

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  • Posted on 

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    neilperkin

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    Kate Moss & Me

    In all the hoo-ha yesterday about online advertising taking a bigger slice of the ad pie than TV in the UK (yes it's a big deal in the sense that its the first major market for this to happen, but let's understand the context – the online figures are driven by the beast that is…

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    IPA Social – Principle 06 – Being Authentic Not Persuasive

    So, on October 6th the IPA are running an event (at which I'll be talking) to have a conversation around what social really means for our industry. In the build up to the event, I've been working with a great bunch of likeminded folk from across our industry who all had opinions they wanted to…

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