Category: trends
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Converged Media Formats
I think it's fascinating how we're seeing the development of more ad products and formats that are specifically designed to take the context provided by activity in one place and apply it to enhancing value in another place. Google have really been the masters of this idea, taking all kinds of contextual data from one…
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The Future Of Search
The Future of Search – Will Critchlow's presentation at FODM 2013 This talk by Will Critchlow of Distilled on the future of search was one of the best things I saw at the recent Future Of Digital Marketing conference that I also spoke at. One of the things that Will said was that the way…
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The Future Of Digital Marketing
Future Of Digital Marketing London from Neil Perkin I was asked to give a talk at last week's Future Of Digital Marketing conference in London. When we talk or think about a topic like this we often focus on the shiny new technologies, so for this talk I chose to talk about another, different aspect which…
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A Missed Opportunity?
I had a fascinating breakfast meeting yesterday with Ed Bussey who is the CEO/Founder of Quill. Ed is a longtime digital and mobile exec and entrepreneur. Quill, his latest venture, is a rapidly growing content marketing company that specialises in content strategy, production and increasingly distribution. There were several things that struck me as interesting about…
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Planning for Patterns
One of the interesting aspects emerging around multiplatform approaches to content is the dissemblance in device consumption patterns. Differences occur in not just how people use different devices to access content but when. The Media Briefing had a good round up featuring the graph above showing subscriber access to the FT during the day. Desktop and…
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On The Future Of Feature Writing
Multi-chapter, multimedia, highly immersive digital features from publishers seem to be becoming quite the thing. The latest is the rather lovely ESPN Grantland story of the Iditarod Trail Sled Dog Race, which follows on from their similar feature on The Long, Strange Trip of Dock Ellis. Then there was the beautiful Pitchfork cover story on…
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The 3D Printed Building
I've written a couple of times about Enrico Dini, the Italian who has developed a 3D printing machine that is big enough to print houses. At Next Berlin I saw a talk from architect Janjaap Ruijssenaars (from Universe Architecture) whose vision is to take this technology and 3D print not just a small dwelling, but…
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Google Firestarters 8: The Agency Innovation Conundrum – The Event
The great and the good from UK planning were at last night's Google Firestarters event to hear 8 rapid fire talks on the subject of agency innovation from 8 of the smartest minds I know: Patricia McDonald, Anjali Ramachandran, Antony Mayfield, Phil Adams, Beeker Northam, Glyn Britton, Graeme Wood and Nadya Powell. I made a…
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Digital Shift
I've been doing a fair bit of work with the smart folk at Econsultancy of late. Our latest venture together is the launch of a new trends service we're calling Digital Shift. As we all know the pace of change that digital marketers face is relentless. Every day it seems that there are reams of…
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Managing by Anarchy
I've done a fair bit of work over the past couple of years on how organisations can adapt structures and resourcing to better equip themselves for the world in which we find ourselves, and so I'm always interested to read about approaches that challenge the norm. James said I should look at the way Github…