Category: trends
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Communications Planning in 2013
The good people at WARC are keen to encourage people to start thinking early about planning themes for 2013 and so have asked me (along with a few other ad bloggers around the world) to put down a few thoughts on the subject. Tough to do justice to such a broad and forever shifting entity…
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Are We Living in a Low Innovation Age?
I gave a keynote last week at the rather wonderful Google Squared programme on the subject of technological disruption and chose to dedicate my latest column in New Media Age to the subject: “With so much written about digital and technological disruption we take it as read that we are living in an age of…
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Google SearchFirestarters 2: The Mobile Future
Last week saw the great and the good of the Search Marketing world (and a number of interested generalists) come together for the second in our spin off series of SearchFirestarters events, this one on the subject of mobile. As I said in the run up mobile is such a rich subject right now so…
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When Algorithms Go Wrong
"The stock market today is a war zone, where algobots fight each other over pennies, millions of times a second…inevitably, at some point in the future, significant losses will end up being borne by investors with no direct connection to the HFT world, which is so complex that its potential systemic repercussions are literally unknowable."…
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SearchFirestarters 2: The Mobile Future
The second in the series of spin-off Firestarters events for the Search Marketing community, conducted at and with Google UK, is happening next week. This one is on the subject of mobile – such a rich subject right now so plenty to talk about, but we'll be theming it less around best practice and more…
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Off The Grid
This chart published over on The Atlantic shows how out of kilter the US is in not requiring companies to give their staff paid annual leave. Almost worse than that is the fact that, according to a JetBlue/Harris Interactive study, no less than 57% of Americans ended up not using all the holiday time they were…
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Mobile Love
This is fascinating. Eric Barker quotes from Martin Lindstrom's book Brandwashed when he suggests that rather than being addicted to our phones, we're actually in love with them. When our phones go off, fMRI brain scans apparently illustrate a flurry of activation in the brain's insular cortex, which plays a key role in functions usually linked to…
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Robo-Pricing
There was something of a kerfuffle recently when it became public knowledge that travel website Orbitz were recommending different price ranges of hotels based on the user's operating system. Data mining had told them that Mac users typically pay a premium of upto 30% on a night's stay so they were using data to improve…
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The Squared Report 2012
"In any trade involving the generation of ideas, the pursuit of tidiness is a fruitless one. We're dealing with unpredictability. We need rampant egos as well as a furrowed concern for ROI." Jeremy Bullmore You may recall that I was invited to be a part of the programme for Squared – the Google-led initiative in…