Category: insight
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Agile Marketing is NOW OUT
So, big news. My third book is published TODAY. It was a real labour of love to write this one but I’m so pleased with how it turned out. You can read more about why I wrote it here but I’ve also uploaded a sample chapter for you to access which is taken from the…
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Google Firestarters Episode 18: Rachel Mercer
An insightful episode of Google Firestarters with Rache Mercer, co-founder and CXO of Proto and ex VP, Head of Strategy at R/GA New York
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Google Firestarters Episode 17: Russell Davies
Episode 17 featuring the brilliant and erudite Russell Davies
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Raspberry Jam and the Cost of Measurement
I liked Chris Bolton’s way of talking about the cost of measurement (and the cost of not measuring things). He uses a letter written and sent to the British Foreign Office in London by the Duke of Wellington in 1812. At the time Wellington was marching towards Madrid with his army, trying to rid Spain…
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Post of the Month vote
I've decided not to run a vote for Post of the Month this month. I thought about it a lot but with everything going on right now it just didn't feel like a good time to do it. I've got a few posts that I'll carry over into next month's vote and I'm aiming to…
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Google Firestarters Episode 16: Patricia McDonad
The latest episode of Google Firestarters is now out. This one is with the always-interesting Pats McDonald who is the Global Chief Strategy Officer, Creative, at Dentsu. Lots of wisdom from Pats in this episode. I loved the way in which she talked about how generosity should be a kind of operating system for strategists,…
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The Freedom to Create
Recently I've been dipping into the wonderful 'Every Frame a Painting' (sidebar: what a great name) series of video essays which looks at the art and craft of filmmaking. I watched this one the other day, focusing on how many modern films play safe with their music scores, and consequently how forgettable many of them…
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Google Firestarters Episode 11: Tom Roach
The ever erudite and insightful Tom Roach (his blog posts are some of the best writing on advertising anywhere) is the latest guest on Google Firestarters and this episode was fascinating to record. Tom has a unique perspective, transitioning from a career at some of the most well respected creative agencies (BBH, adam&eveDDB, AMV) to…
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Google Firestarters Episode 10: Lucy Jameson
I was really delighted when Lucy Jameson, one of the founders of the brilliant Uncommon London, agreed to be on Google Firestarters. Uncommon are uncommonly good (sorry). They were Campaign's creative agency of the year in 2020 and are responsible for some stand out work for clients as diverse as B & Q, ITV, and…
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Sacred Hours
Finding and creating space in busy schedules to write, try stuff out, make meaningful progress through deep work or just to take a step back to think seems to be more difficult than ever. It's certainly something that I've long struggled with. And I think working from home, the endless Zoom calls and the increasingly…