Category: socialmedia

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    Tweetable Career Advice

    This is a lovely idea from Ad Age – career advice in 140 characters from young creatives, planners and account execs "challenging norms and flipping the communications industry inside out". Here's my favourites: Noah Brier, head of planning and strategy, the Barbarian Group, on ideas: "If you can't explain it simply, you don't understand it…

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    When Is a Revolution A Revolution?

    What’s been happening around #iranelection has been truly remarkable. The State Department even asked twitter to delay a planned upgrade that would have cut daytime service to Iranians disputing the election. The role of social tools in major global events just seems to get bigger, and deeper. One of my favourite Clay Shirky quotes is…

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    Pomposity And Innovation

    Like Euan, I seem to get told on a daily basis that the problem with social media is that you can't make money out of it and that twitter is little more than people telling other people what they had for lunch. I can understand a little scepticism, particularly from those who are not actively…

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    Three Wolf Moon

    Thanks to Jaime for pointing me at this hilarious story from the BBC. The Three Wolf Moon T-shirt has become the top selling fashion item on Amazon.com, increasing sales by 2300% after a series of ironic customer reviews 'went viral'. The first review (five stars of-course) said it "Fits my girthy frame, has wolves on…

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    Data And Seduction

    Image courtesy (HT) Two posts in a row about data. I'm definitely finding my inner geek here ;-). As the sophistication of our use of data improves, so the interplay between the art and the science involved with the whole business of content production and consumption, advertising, marketing and design becomes more interesting. They seem…

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    Data And Discovery

    Image courtesy One of the happy corollaries of starting to do more running has been the other runners that I have connected with online. Thinking back, it wasn't as a result of a deliberate effort , it just kinda happened. I'm not a serious runner, nor a running blogger, so I guess I'm somewhere in…

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    Making Money From Social

    I have a bit of a beef about this. I must have read a hundred posts on this subject, many of them attempting to define an elusive 'social media model'. I'm not convinced that this is the right place to start. Social media is not a channel. Nor is it a tactic. There is no…

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    Optimisation And Storytelling

    I was reminded of a Dave Winer quote about advertising recently: “Advertising will get more and more targeted until it disappears, because perfectly targeted advertising is just information. There’s little point in saying something until the time is right, then you just have to say it once, and the idea takes over and does all…

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    Invisibility And Context

    Invisibility is an odd goal to have. We're so used to shouting for attention that the idea of going wholly in the opposite direction feels plain wrong. But I think in some ways it's an interesting objective. It's interesting for media. People don't think in channels, they think of content, and accessing that content whenever…

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    Input And Output

    There's a story that Hugh MacLeod told on his latest "Crazy Deranged Fools" newsletter: 'One of my big "A-ha!" moments was this guy on the TV, over a decade ago, talking about Lego, the famous Danish children's toy. Some journalist asks him, "What does Lego actually do that makes it so interesting?" With a wee…

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