Category: socialmedia

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    Push And Pull

    Rob left an insightful comment on my post about the future of newspapers. "DO STUFF PEOPLE WANT…I say this because there's this attitude today that you have to 'chase down' the customers whereas if you create things with intrigue, interest, values, soul and – for want of a better word – love, you may attract…

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    People First (2)

    Great comment from Mark on the People First post below: "This has been my mantra for ages.That's what the Herd is all about: other people are far more important in shaping individual behaviour than marketing or advertising activity. To paraphrase Thomas Schelling, most of human life is made up of our responses to other people.…

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    People First

    Dan has linked to a great call to action from Richard Millington. His Online Community Manifesto expresses the view that we know a lot about technology but relatively little about communities – how they form, how they interact, the talents needed to facilitate them. Learning technology, says Richard, is easier than learning people, but we've…

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    Obvious

    I've read a few things recently questioning the value of involvement in social technologies: how recession means retrenchment back to more 'traditional' models…meanwhile the big social networks continue to struggle to find a model that works…how the vast majority of blogs are dormant so that means that blogging is on the wane… I think this…

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    The Power Of The Network

    David Cushman is one of those people that has a rare understanding of a complex subject – in his case the disruptive power of a networked world to transform business models, communications, value chains and, well just about everything. His favourite quote is from Stowe Boyd: "I am made greater by the sum of my…

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    Goodness & Happiness (2)

    I've been mulling the subject of what it means for business to be more generous for some time. I've written a couple of posts on it, but I figured it was time I gathered it all together and put down something more coherent. When I started writing, somehow it ended up as a presentation, but…

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    Neil Perkin

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    Goodness & Happiness (2)

    I've been mulling the subject of what it means for business to be more generous for some time. I've written a couple of posts on it, but I figured it was time I gathered it all together and put down something more coherent. When I started writing, somehow it ended up as a presentation, but…

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    Age Of Conversation 2

    "Do not covet your ideas. Give away everything you know and more will come back to you" said Paul Arden. The Age of Conversation 2 has just launched and is available for purchase in hard cover, paperback and e-book here, with all proceeds going to Variety, the international childrens charity (Age of Conversation 1 raised…

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    The Power Of Online Communities (3)

    Yesterday I gave my conference presentation on online communities (and answered a bunch of questions on a panel that included Emma Jenkins, Head of Interactive Marketing for P & G, and Kevin Eyres, European MD of Linked In) . As everyone was so gracious with their feedback on my question, I thought it only fair…

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    The Power Of Online Communities (2)

    I've had such great feedback on my question relating to The Power of Online Communities that I'm going to highlight everyone's comments in a post. To remind you – in advance of my conference talk tommorrow I asked what is your maxim for how best to engage and facilitate an online community? Within 3 hours…

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