Category: advertising
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Google Firestarters Episode 13: Emma Cookson
Google Firestarters with Emma Cookson from You and Mr Jones
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Post of the Month – September 2021 – Nominations
Gosh that went quick. Here we are at Post of the Month time again. If you've read any exceptional posts over the past month that you think should be nominated, do send me the link or leave it in the comments below. As always I've listed a few starters below but please do add to…
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Google Firestarters Episode 12: Amelia Torode
I was really pleased that Amelia Torode agreed to come on Google Firestarters. When she spoke at the IRL event it was full of challenge, provocation and smart insights and this episode continues in that vein. Amelia spent many years running strategy at agencies including TBWA and VCCP but now runs The Fawnbrake Collective, a…
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Post of the Month – August 2021 – The Winner
Thanks to everyone that nominated and voted this month. There were several posts in this month's crop that garnered a good number of votes but in the end it was James Hankins and JP Castlin's piece on the changing world of ecommerce that got the most. So well done to you both. You are entered…
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Post of the Month – August 2021 – The Vote
Thanks for the nominations all. Our vote this month (including a double-nomination for JP Castlin) is between: The language of marketing is so imprecise as to be almost meaningless by JP Castlin Brand purpose has its place by Phil Adams Care at Scale by Debbie Chachra Why the sales funnel is the cockroach of marketing concepts by Tom Roach…
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Post of the Month – August 2021 – Nominations
It's time to open nominations for Post of the Month. As always I've listed a starting shortlist below – despite it being holiday season there was plenty of good reading around this past month so my starting list is slightly longer than usual. Anyhow, please do add to these with your own nominations by sending…
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Google Firestarters Episode 11: Tom Roach
The ever erudite and insightful Tom Roach (his blog posts are some of the best writing on advertising anywhere) is the latest guest on Google Firestarters and this episode was fascinating to record. Tom has a unique perspective, transitioning from a career at some of the most well respected creative agencies (BBH, adam&eveDDB, AMV) to…
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Post of the Month – July 2021 – The Winner
Well we had a pretty clear winner in this month's vote. Nick Asbury's excellent piece on purpose won by some margin. Well done to Nick, who joins the hall of fame. And my thanks to everyone that took part.
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Post of the Month – July 2021 – The Vote
Thanks for the nominations. Our vote this month is between: Purpose Wins. Who Loses? by Nick Asbury In pursuit of mental wellbeing by Sara Barqawi How to be great? Just be good, repeatedly by Steph Smith In praise of extremism by Jess Garlick Can Your Strategy Pass Its Most Important Test? by Prof Roger Martin Why I am…
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Post of the Month – July 2021 – Nominations
It's time (already?) to open up for nominations for Post of the Month. I've got my usual short starting list of nominations below but please do add to these with any good posts that you've read over the past month and when I have a good number I'll pop them up for the vote. You…